Objective: Einride aimed to create awareness of its milestone partnerships in the UAE. This is to show stakeholders the vital role they will play in the UAE’s 2040 vision to net zero through electrification of fleet vehicles and its commitment to the electric evolution in the region.

Approach: THC managed the media relations for both English and Arabic media outlets that includes local dailies, online news portals, and trade magazines. A pipeline of news was also followed up with interviews in Tier 1 UAE and regional media, and a series of speaking opportunities at transport symposiums in the emirate of Dubai.

Results: THC obtained coverage in over 30 newspapers and trade publications across two months and brokered opportunities for Einride to engage with the Roads and Transport Authority in Dubai.