Case Studies
Creative Technology
Objective
Logitech aimed to engage their target audience by highlighting the A50 X’s industry-first PLAYSYNC innovation, allowing gamers to switch between console systems at the tap of a button. To support this THC crafted a series of captivating visuals that seamlessly blended the worlds of different games.
Approach
THC immersed users in the landscapes and worlds of their favorite gaming franchises, positioning the A50 X at the center. We created an innovative Extended Reality filter on Logitech G Global TikTok Channel
Results
This filter effectively engaged the target audience, showcasing the A50 X’s unique features and enhancing Logitech’s brand presence in the gaming community. In the first week, over 90,000 gamers engaged with the campaign.
