Case Studies
EA FIFA World Cup activation
Objective
The objective was to create an engaging brand experience for EA SPORTS during the FIFA World Cup Trophy Tour at Coca-Cola Arena in Dubai, ahead of Qatar 2022. The activation aimed to connect football fans and gaming enthusiasts through interactive experiences that showcased FIFA 22.
Approach
THC & Partners designed and managed a branded exhibition space featuring FIFA 22 gaming stations and interactive activities. The team handled creative concept development, exhibition stand design, project coordination, and on-site execution to deliver an immersive experience that brought together football, gaming, and entertainment.
Result
The activation brought EA SPORTS to life through a dedicated gaming experience at Coca-Cola Arena in Dubai. The branded exhibition space provided football fans and gaming enthusiasts with opportunities to interact with FIFA 22, connecting the worlds of football and gaming during the FIFA World Cup Trophy Tour.
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