Case Studies
Celebrating Ramadan With Creative Design
Objective
To create a campaign for FIFA celebrating the festive season of Ramadan, focusing on the traditional elements of the Holy Month that would build a more relevant connection with regional audiences – especially in KSA.
Approach
We developed “The Spirit of Ramadan” theme, featuring the Najmat-al-Quds, an eight-pointed star symbolizing Islamic heritage and culture, integrated into Islamic architecture and designs.
Results
Launched a four-week Ramadan campaign, including the design and delivery of a Ramadan Kit sent to gaming influencers in KSA and the UAE that was so well received by the community the designs were built into the actual game.
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