Case Studies
Sharjah Govt Media Bureau
Objective
To develop a topical theme for the 2018 edition of the International Government Communication Forum (IGCF), and shape the narrative for the forum’s agenda, its content and script. This included identifying world-class thought leaders, innovators and speakers to attend the event.
Approach
Based on consultancy with subject matter experts and the local government, THC & Partners developed a narrative arc that informed the programming, seminar design and subsequently the speakers and subject matter experts.
Result
All metrics such as attendance, coverage and participation by world–class speakers were achieved. Notably so, with the engagement of key speakers secured by THC & Partners that included Sir Tim Berners Lee, Steve Wozniak, Jimmy Wales and Sean Spicer, in addition to 2 former Presidents. This naturally helped THC & Partners to secure blanket front page coverage in local, regional and global media.
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