Case Studies
Thought Leadership In Sustainable Aviation
Objective
Establish Rolls-Royce as a trusted authority and innovator in sustainable aviation technology by showcasing is advancements in SAF-compatible engine technology.
Approach
THC & Partners developed a locally tailored report, complemented by infographic content, which fueled a media relations campaign and secured multiple speaking opportunities. These efforts helped raise awareness of the benefits of SAF and underscored Rolls-Royce’s pioneering leadership in this field.
Results
There was a 75% increase in monthly volume of media coverage related to Rolls-Royce’s work with SAF in 2024. This has been positive, high-profile articles in leading aviation and business publications, which led to an increase of in-bound enquiries for Rolls-Royce to be a speaker/ spokesperson on sustainability in aviation, and specifically SAF.
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