Case Studies
Thought Leadership In Sustainable Aviation
Objective
The objective was to establish Rolls-Royce as a trusted authority and innovator in sustainable aviation technology by highlighting its advancements in Sustainable Aviation Fuel (SAF)-compatible engine technology.
Approach
THC & Partners developed a locally tailored report supported by informative infographics and a targeted media relations campaign. The campaign secured multiple speaking opportunities, raised awareness of the benefits of SAF, and highlighted Rolls-Royce's pioneering role in sustainable aviation.
Results
The campaign achieved a 75% increase in the monthly volume of media coverage related to Rolls-Royce's SAF initiatives in 2024. It generated positive, high-profile coverage in leading aviation and business publications and contributed to increased inbound enquiries for Rolls-Royce representatives to speak on aviation sustainability and SAF.
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