Objective: Establish Rolls-Royce as a trusted authority and innovator in sustainable aviation technology by showcasing is advancements in SAF-compatible engine technology.

Approach: Use content marketing, speaking engagements, and media outreach to inform the broader market about the benefits of SAF and Rolls-Royce’s pioneering role in this area.

Results: There has been a monthly volume in 2024 of media coverage related to Rolls-Royce’s work with SAF. This has been positive, high-profile articles in leading aviation and business publications, which has led to an increase of in-bound enquiries for Rolls-Royce to be a speaker/ spokesperson on sustainability in aviation.