Elevating Leadership Through Strategic Communications
Voices of leadership : How Managing Partners in the Middle East shape industry discourse
At a time of increasing complexity, there is a rising expectation for today’s Managing Partners to set the tone, and outline how socio-economic developments influence industry issues.
Across a plethora of available platforms, a Managing Partner’s advice has to be personal, differentiating, authentic and interwoven with thought leadership.
THC & Partners conducted research into the leaders of major management consultancies in the Middle East to determine how well they are imparting their advice across public platforms which includes their involvement with advisory boards and academia, speaking engagements, media interviews and social media.
This analysis examines twenty executive profiles of leaders from major consultancy firms including Strategy&, Bain & Co., BCG, McKinsey, AT Kearney, Deloitte, Oliver Wyman, Ernst & Young, Roland Berger and FTI Consulting.
Thought Leadership
Managing Partners with a strong position of thought leadership are influencing how industries evolve, positioning themselves at the forefront of change. Those getting it right are striking a balance between dissecting particular industry issues, with a wider grasp on more macro socioeconomic trends.
Social Media Presence
Success on social media comes from Managing Partners’ communicating with a captive audience consistently, and beyond LinkedIn. Our data shows that executives with the highest impact not only maintain active LinkedIn profiles but share content across multiple platforms by amplifying videos from YouTube, promoting podcasts and engaging with webinars. Whilst LinkedIn is certainly the primary platform, a small selection of Managing Partners also leverage X where the tone is more personal.
Stakeholder Engagement
While the advisory market is maturing, the way in which organisations connect with advisory professionals is still largely dependent on networked contacts, with most advisory roles not openly promoted to the wider market.
Targeted stakeholder engagement is a critical component of an effective executive profile, particularly in the management consultancy industry. It goes beyond general networking and social media presence to focus on building meaningful relationships with specific groups that are crucial to the executive’s professional agenda.
Visionary Leadership
Visionary leadership allows Managing Partners to articulate the broader purpose and values driving their firm’s strategy. By speaking on leadership-led topics such as innovation, sustainability, employee engagement and societal impact, they connect with stakeholders on a deeper level, reinforcing their influence and leadership within the industry and beyond.
By openly discussing more societal issues and linking them to personal purpose, management consultancy leaders demonstrate visionary leadership, enhancing their personal brand, their firm’s reputation, and their impact on society. Remember, true visionary leadership is not just about having big ideas, but about consistently communicating them, inspiring others to embrace them, and taking concrete steps to turn them into reality.
Why Work with THC & Partners?
- Specialized in Leadership & Executive Branding – We know what makes industry leaders stand out.
- Proven Track Record – Research-backed strategies to elevate your influence.
- Multi-Channel Approach – Covering digital, PR, stakeholder engagement, and executive thought leadership.
- Deep Industry Research – Our strategies are based on insights from top consultancy firms like McKinsey, BCG, Deloitte, and Strategy&.