Jumanah graduated from the American University of Sharjah with a degree in Marketing and a minor in International Relations. This academic foundation has equipped her with the ability to connect strategic marketing with a deep understanding of global affairs.
Before THC, Jumanah was actively involved in mental health advocacy, serving as an Assistant Project Coordinator at the Global Mental Health Peer Network in Johannesburg, South Africa, and at Global Changemakers in Zurich, Switzerland.
She also worked as a Marketing Project Manager at Reconnect Middle East in Dubai, pioneering efforts to destigmatise mental health through various panel discussions, events, and activities.
For THC, Jumanah has a proven track record in media monitoring, market research, social media marketing, influencer marketing, and digital marketing.
Her background also allows her to strategically decipher regional politics and trends, providing her with a strong grasp of the cultural and business dynamics of the MENA region.